ParkZoo 2021 in Russia: a successful pet industry communication platform

The X International Pet Industry Exhibition ParkZoo took place in September, 22–24th, 2021, in Moscow. After a two-year break pet industry players enjoyed meeting each other in person and the opportunity to present new products, to talk about business and new opportunities.

Text: Yulia Dolzhenkova
Photo: Alexander Zabegin

Pet industry exhibitors and visitors

This year ParkZoo went omnichannel and combined the offline edition with the online platform for those exhibitors and visitors who were not able to come to Moscow in person. ParkZoo attracted 9.600 people accounting 7.800 visitors of the offline event.

ParkZoo visitors by activities
pet industry

There were more than 120 new products presented. They were pet food and treats, veterinary products, bird, rodent, aquaria and terraria goods, accessories and equipment. (фото зоны новинок)

Russian pet industry trends

The main Russian pet industry trend is a boost of PL numbers. Major retailers, distributors and manufacturers are developing their pet food and treat private labels. All of them seek for better margin. The other reason for that is recent pet food import suspension which the Russian regulator, Rosselkhoznadzor had introduced within the past 15 months. At the moment supplies from 14 countries are banned with some exceptions, which are also temporary. More than 20 PL’s have been launched on the Russian market recently.

ParkZoo 2021 ParkZoo 2021

The other significant trend caused by import bans is relocation of the manufacture to Russia. Pet-Product company has moved its PL pet food production from the Netherlands to a new Fava plant in the Northern region of Russia. The official distributor of Brit pet food (Czech Republic) in Russia announced at the ParkZoo that Brit Premium wet and dry food would be manufactured in Russia as of now. Many other PL vendors are now considering to switch to the Russian manufacturers as well.

ParkZoo 2021 ParkZoo Russia

All ParkZoo exhibitors and visitors highlighted that meeting the colleagues in person in Moscow after the two-year break was very important for building and growing their business. The new venue, Crocus Expo, was also a big step for further development of the fair and the pet industry in general. And they are looking forward to the next ParkZoo which will take place in September, 21–23th, 2022, in Crocus Expo, Expo 1, Hall 4.

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