The coronavirus had a significant impact on delivery services development in Russia. According to Assist e-payments monitor, food delivery expenses grew 3,5 times in March and seven times in April to February. Pet food orders doubled in Russia within this period.
Andrey Pavlov, Supply Chain Director in Ozon, one of the largest marketplaces in Russia, commented that Ozon doubled its customer base in March and April. Maria Zaytseva, the Sales Director in Sberlogistics, confirmed the trend – consumers switched from click-and-collect to courier delivery. Sberlogistics faced 90% growth in delivery orders.
E-retailers and marketplaces expect online customers converted to delivery users will continue to use this service after the life comes back to normal. Maria Zaytseva forecasts the Russian e-com market to grow 30–35% by the end of 2020.
Marketing Director in AliExpress Russia Sergey Lebedev comments that the share of online-sales is 6% only of the whole retail turnover in Russia. This share is much lower than in China (20%), South Korea (25%), the USA (15%) and Europe (10–15%). However, Russian consumers order online more frequently year over year, Sergey Lebedev is convinced that in 3–4 years the online sales share will reach 10%, and sad situation of the past months contributed to this development.
Фото freepik.com
