Wildberries online retailer and Raiffeisenbank analyzed spending on pets in 2020. The research resumed that Russian clients of Raiffeisenbank do not save on their pets. During the first nine months of 2020 they spent on accessories and other pet products more than they did in the same period last year.
Most purchases were made from March to May 2020. In March, the average amount spent at a pet store increased by 16% year-on-year. The largest one-time purchase for pets one of the Raiffeisenbank clients also made in May and spent 450.000 rubles (Euro 4800).
The online segment is the fastest growing one. Pet product sales on Wildberries online platform in January – September 2020 increased almost 8 times compared to the same period last year. Most often, consumers were buying dry and wet food, vitamins and supplements, bowls and feeders, food containers.
Also, Wildberries customers were actively hunting for pet care and grooming products. Sales of those and some other accessories increased by 27 times in units over 9 months year-on-year.
In addition to our four-legged friends, other Pets, such as fish and reptiles, also received their share of “quarantine purchases”. Wildberries notes that during this period, sales of aquariums increased (26 times), aquarium compressors (16 times), substrate and soil for aquariums and terrariums (10 times), aquarium kits (7 times), aquarium hoses (6 times) and decor for aquariums and terrariums (3 times).
