Wildberries reported online pet product sales increase

According to the largest Russian e-retailer, called Wildberries, Russian pet parents purchased in April double as much pet products as in February, before the coronavirus pandemic started. Comparing to April, 2019, the online retailer’s sales grew ten times.

The situation in May has even escalated – up to 20th of May the volumes tripled vs February, and grew eleven times higher than in May, 2019.

Obviously, pet owners are taking better care of their pets while staying on isolation. Care products and accessories was the fastest growing category. Pet shampoos sales in volume increased 5 times (April vs February), pet t-shirts – 4 times, clippers and combs – the sales tripled; pet houses, water bowls and hammocks’ sales doubled due to the fact that many people moved to their country houses to isolate.

Wildberries reports other products categories growth as well. Sales of pet treats and toys increased significantly, nearly doubled. Quarantine also boosted sales of aquaria products they increased ten times in April comparing to February.

Top-10 regions with the highest pet product sales in April are: Moscow, Saint-Petersburg, Krasnodar (South), Yekaterinburg (Ural), Murmansk (North), Khanty-Mansiysk and Yamalo-Nenetsk (Siberia), Nizhny Novgorod (Central) and Rostov (South) regions.

Wilberries is the largest e-com player in Russia, which started to sell pet products in 2018 and reported 200% growth of this category in the Q1 2019.

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