The charity fund of Detsky Mir, the largest Russian retailer for children’ goods and Zoozavr pet retail chain operator organized a charity initiative. The ‘Home to Shelter’ campaign was held in all eleven pet stores located in Moscow and suburbs and in Tambov from 21st of May until 31st of July. Over 5,000 consumers joined the initiative and all together they bought and put over one ton of pet food and 400 items of other pet care products and toys in special containers in stores.
All goods collected will be donated to the Detsky Mir charity fund partners – Ray shelter in Moscow and Kind Heart voluntary organization in Tambov.
