In march Alexander Kolchin was appointed to the position of content director at Zooinform, the leading pet industry media company. Alexander will be in charge of current print and digital releases of the agency. He will also actively participate in the development of future projects.
Tatiana Katasonova, the CEO: “We are extremely happy to welcome in our editorial team an expert who is as familiar with the pet industry as any old-timer of Zooinform. He is not only knowledgeable, but also able to perceive and understand future trends. For quite a long time have we been looking for a colleague who can clearly state his ideas and implement new creative approaches. With Alexander having joined our team you can expect to see us doing some new things pretty soon”.
Alexander Kolchin is familiar in the pet industry. From 2000 till 2015 he worked for Royal Canin and then for Zootrade and Afina companies. He was mainly in charge of sales and internal staff training. He developed his own training program for a pet store salesforce. Alexander is also a columnist for Zoobusiness in Russia magazine.
