The analytical service of Russian Standard Bank found that Russians prefer online shopping, but buyers’ interest in traditional shopping in stores is also growing. The share of e-com in the total number of purchases from January to September 2023 was 60%, and offline payments — 40%. A year earlier, this figure was 63% versus 37%, also in favor of online.
The average receipt for one online purchase for three quarters of 2023 was €11,4, and offline — €14,43.
According to the bank, the top three largest expenses, depending on the number of online transactions for the three quarters of this year, included clothing and footwear stores (average bill €11,41), paying for tickets to museums and exhibitions (average bill €1,22), payment for orders in supermarkets (average bill €3,56). The top three most popular spending categories, depending on the number of offline purchases in January — September 2023, included supermarkets (average bill €4,32), fast food (average bill €3,4) and restaurants (average bill €17,07).
